To Sell Luxury, You Must SWIM with the Fish! In all our discussions on finding potential clients and marketing your services, we tell you to fish where the fish are. And we stand by that advice. However, when selling luxury travel, we urge you to take it one step further and to SWIM with […]
Netiquette Rules (and It Rocks, Too!) Have you heard the term Netiquette? Yes, it’s a thing! Have you seen an email come across your desk that doesn’t have a subject line? What about a questionable or inappropriate social media post from a colleague in a professional chat group or professional page? Have you realized—to your […]
What’s Special About Denmark? Denmark is home to one of Europe’s most engaging capital cities, København. The city’s sumptuous architecture, delightful pedestrian streets lined with fine shops and cafés, and unique attractions, such as Tivoli, make it a highlight of any trip to Northern Europe. On top of that, the city’s cultural offerings, including jazz, […]
How Are YOU Qualifying Your Clients’ Needs? Understanding clients’ needs is central to success. If you don’t get to know every need and every wish for your clients’ vacation, how are you supposed to provide a WOW experience? Having a fluid qualifying conversation with clients sets you up for success. To get you started, here […]
Everyday Coaching Many of today’s travel industry independent contractors do not consider themselves leaders or coaches. But all small business owners can take their business and their team to the next level by learning how to become a great coach. It’s important to realize that you automatically became a leader and coach as soon as […]
Firsthand Insights from Larry Pimentel: Luxury Travel’s Icon If asked who the face for the Luxury Travel industry is, most people would say Larry Pimentel, CTC, President and Chief Executive Officer of Azamara Club Cruises. Recently, we interviewed Mr. Pimentel for his tips and advice for The Travel Institute’s Luxury: A Lifestyle Specialist Course. But this information […]
Branding: Standing Out in a Crowd What makes you different from any other travel provider? If your service seems the same as that of any other travel counselor, clients are unlikely to remain loyal to you. It’s easy to get lost in an industry filled with professionals selling similar products. The challenge is to stand […]
Top Questions — and Answers! — on Starting Your Business Every day at The Travel Institute, our coaches receive calls from many people looking for a start in the travel industry. Here are the most frequently asked questions, along with our advice: Question: How should I structure my new business? Answer: The issue of setting up your […]
Golf Travel: Booking Tee Times Planning for golf travelers is a bit more complicated than planning for other kinds of travelers, simply because the core reason for the trip is a time-consuming activity. Three and a half to six hours may be required for the daily round of golf, and, in the case of a […]
The Sales Cycle How does YOUR sales cycle flow? The sales process is dynamic, fluid and subject to unforeseen challenges at any point. While your techniques for dealing with these challenges may vary, the process for leading customers to a buying decision remains essentially the same. Step One: Identify Customers This involves two activities: finding […]