Turbulence Ahead: Keep Calm and Fix Client Conflicts Fast

Customer service is a core skill you need to have as a travel advisor. It is a skill requiring time, experience, knowledge, and practice. The Customer Service module, part of our Certified Travel Associate (CTA) course, is written to help you gain tips, ideas, and tools to deliver top customer service and set you apart. […]
Master Social Media: Inspire Clients & Grow Your Travel Business

In today’s travel landscape, your social media presence is more than just a marketing tool—it’s your digital storefront, your reputation, and a powerful way to attract and inspire clients. In celebration of World Oceans Day, we connected with our industry colleagues at Scenic Luxury Cruises to gather educational tips designed specifically for travel advisors. These […]
Beyond Clients: Using DISC to Understand and Motivate Your Team

As a travel agency owner, how can you use the DISC personality model to truly connect with and manage your team? For leaders, it’s not just about understanding clients—it’s about understanding your people. The CTC and CTIE programs will teach you how to use DISC to connect better, communicate smarter and turn differences into real […]
America’s National Parks: Exploring Our Big Backyard

Summer is just around the corner, and your clients are dreaming of adventure. America’s national parks can offer the perfect escape! This educational tip is brought to you by Viator Travel Agent Program, your collaborator in experience and activity planning. A hiker enjoying Glacier National Park in Montana – Galyna Andrushko/Shutterstock.com Take your clients’ enjoyment to the […]
Master the Soft Skills That Supercharge Your Sales! Part Two

by Diane Petras, CTIE, President of The Travel Institute This is Part Two of a two-part series about the five soft skills travel professionals need to acquire or enhance in order to succeed. Last month, we discussed soft skills: less-tangible skills that involve things like listening, empathy, and communication. Soft skills are critical to your […]
Multigenerational Travel: Five Tips for Planning the Perfect Trip

This Thursday, May 15, is International Day of Families. So what better time to remind your clients of the joy that comes from traveling together? Families want to stay connected, but busy lives can often pull them apart. Packed schedules, long distances, too many screens, and not enough time together. Families are looking for more […]
Top Tech Tools for Travel Advisors

Technology, Technology, Technology…Every other sentence among travel professionals these days seems to have this word in it. You can either love it or hate it, but, to succeed, you must use it. Learning from your peers about what technology they use—and more importantly, how they use it—is a smart place to start. One of your […]
Cheers to Cinco de Mayo: Let’s Talk All Things Mexico!

Cinco de Mayo is right around the corner, and we’re feeling festive! So, pour yourself a margarita, and let’s talk about specializing in Mexico! The north point of the Zona Hotelera in Cancun – Frederick Millett/Shutterstock.com After years of marketing beach vacations, Mexico has developed niche markets suited to specific interests or age groups. By […]
Master the Soft Skills That Supercharge Your Sales! Part One

by Diane Petras, CTIE, President of The Travel Institute This is Part One of a two-part monthly series on the five soft skills travel professionals need to acquire or enhance in order to succeed. Do you want to sell more, make more and receive more referrals? The answer is most likely yes. Our recent survey […]
Tips for Getting the Most from a FAM Trip

Firsthand experience is invaluable for learning about a destination or product. Governments and suppliers, like cruise lines and tour operators, offer discounted FAM (familiarization) trips to travel advisors. Now is the perfect time to schedule yours—clients rely on your expertise to recommend the best destinations, cruises, and accommodations. What are FAMs? They are short, concentrated […]