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CERTIFIED TRAVEL COUNSELOR

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INDUSTRY RECOGNIZED CERTIFICATION, FOR OVER 50 YEARS

Welcome to the CTC® Program

Do you have what it takes to be an effective manager? Do you have the skills that employers look for when they make decisions on who to promote? The learning toolbox that makes up the Certified Travel Counselor (CTC®) program prepares you to face the new demands of today’s travel managers. Each of the online course topics builds upon each other – and you will see how the courses create a complete management preparation program.
Enroll $599
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Journey to Success

What You Will Learn

Each core topic is supplemented with additional reading, interactive exercises, and travel related management topics.

Woman looking at a laptop computer
"The CTC certification has shown to my clients, and potential clients, that I am willing to invest in myself to learn more so that I am the best travel advisor for the people I work for... aka - my clients."
Head Shot - Linda Wheeler
Linda Wheeler, CTC
American Society of Travel Advisors

CTC® Curriculum

Management Skills Modules

Coaching and Mentoring

  • Creating a Successful Mentoring Program
  • Matching Mentors and Mentees
  • Coaching Skills and Conversations
  • Coaching Different Personality Types

Conflict Management

  • The Realities of Conflict Management
  • Maintaining Self-Control
  • The EASY Conflict Management Process

Creativity

  • Why Is Service Important?
  • Getting Creative and Learning Techniques
  • Logic vs Creativity
  • Defining Problems
  • Generate and Evaluate

DISC Personality Styles

  • Introduction to DISC
  • Understanding DISC Styles
  • Determining the Styles of Others
  • Mixing DISC Styles
  • Selling to each DISC Style

Emotional Intelligence

  • What is Emotional Intelligence?
  • Developing Self-Awareness and Empathy
  • Developing Effective Relationships
  • Using DISC to Anticipate Emotions

Negotiating

  • The Negotiation Process
  • Framing, Styles, and Identifying Leverage
  • Planning for Negotiations
  • Reaching Agreement and Evaluating Your Performance

Presentation Skills

  • Know Your Audience
  • Structuring Your Presentation
  • Designing Slides & Handouts
  • Psyching Up, Not Out
  • Handling Distractions
  • After the Presentation

Principles of Accounting

  • Finance Terms, Resources, and Documents
  • Introduction to Balance Sheets
  • Budgeting Methods and Reporting
  • Cash Flow Management for Beginners
  • Financial Analysis and more

Project Management

  • What is a Project?
  • Timelines and Communicating
  • Measuring and Tracking
  • Handling Change and People Problems
  • Completing the Project

Teambuilding

  • Effective Team Building
  • Team Development and the Tuckman Model
  • Characteristics of a Successful Team
  • Managing Teams in Crisis Situations

CTC®

How You Will Study

Online

This program consists of a series of online videos delivered by experienced, engaging educators who provide you with practical advice that can be used immediately. These courses are available anytime 24/7 in our unique online environment.

 

Enroll $599

Certified Graduates Benefit from Digital Credentials

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CTC®

Certification Requirements

Candidates must fulfill the following requirements to enroll:

  • A minimum of 5 years of industry experience selling travel

Candidates must fulfill the following requirements to earn their CTC Certification:

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Now there is a tool that validates agent certification, elevates professionalism, and recognizes higher educational achievement.

An important tool in the travel agent evaluation process, digital credentials launched in 2019 to offer quick, easy, online confirmation of an agent’s certification status using The Travel Institute as a third-party source. The gold standard in travel agent education for nearly 60 years, certification through The Travel Institute affirms a travel professional’s drive and commitment while also assuring consumers they have found a qualified, capable travel agent. Agents who earn their digital credentials appear in our Certified Travel Agent Directory, combating a lack of industry-wide education standards at a time when technology, specialization and evolving industry dynamics make education and experience more critical than ever.

5,577

 PROFESSIONAL PROFILES CERTIFIED BY THE TRAVEL INSTITUTE

247,700

DIGITAL CREDENTIAL VIEWS BY CONSUMERS
 (UPDATED 9/5/2025)