The Importance of Service Fees in the Travel Industry: Establishing and Implementing a Plan
Is Charging Professional Fees Right for You?
For many travel advisors, charging professional service fees isn’t just a pricing decision, it’s a mindset shift. We often hear from Travel Institute graduates that something changes after they complete their certification courses. With stronger knowledge, clearer processes, and more confident client conversations, they begin to see their role differently—not simply as someone who books […]
5 Financial Habits Every New Travel Advisor Should Build From Day One
From FAM to Fortune: Turning Travel Opportunities to Long-Term Revenue
How Should You Structure Your Social Media Marketing?
Exceptional client engagement is the foundation of every successful travel business, and it doesn’t happen by accident. It’s built through consistent, thoughtful communication that keeps you visible, relevant, and trusted by your clients. That’s why intentional marketing is a key focus in the Certified Travel Associate (CTA) program’s Marketing module, where we discuss the importance of […]
Why Fredericksburg, Virginia Belongs on Your Clients’ Shortlist
LorAll year long, we’re shining a spotlight on standout destinations and timely travel trends—bringing you practical insights you can use right away with your clients. And there’s no better way to do that than by learning directly from fellow advisors who are out in the field, experiencing destinations firsthand and turning those experiences into valuable […]
The Travel Institute adds Industry Veteran Stacey Cabell to lead Curriculum Efforts
Newly Created Role Responds to Continued Growing Demand for Quality Education The Travel Institute announces the appointment of Stacey Cabell, CTIE, founder and former owner of Starstuff Travel, to lead the development of its curricula and to ensure the education leader’s programming remains aligned with the evolving needs of today’s travel professionals. “Stacey brings […]
When to Use a DMC or a Wholesaler – 2026
Why Putting Clients First Drives Better Sales
Truly successful travel sales begin with a simple shift in mindset: the client—not the product—must be the center of the sale. While revenue goals, performance targets, and closing ratios remain important, they should never come before your responsibility to help a traveler make a confident, well-informed decision. When clients genuinely feel heard, understood, and supported, […]
The Art of the Perfect Itinerary
For today’s travel advisor, the itinerary is much more than a list of hotels and tour times—it’s your promise to your clients. While supplier confirmations verify bookings, a comprehensive, well-crafted itinerary transforms those confirmations into a compelling narrative of the journey ahead. Mastering the art of itinerary creation and presentation is essential for building client […]