New Alliance with The Travel Institute and Princess Cruises to Elevate Advisor Excellence
Comprehensive, year-long initiative reinforces industry growth through education The Travel Institute and Princess Cruises announce a new, year-long strategic alliance designed to elevate the professional development of travel advisors through a multi-dimensional approach to professional education, engagement, and recognition tools to drive long-term business success. “Princess Cruises is an iconic travel brand and our exciting […]
The Advisor-Supplier Partnership: Structure, Strategy, Success
Marie A. Smith, CTA, CTIE Strong supplier relationships are essential to a successful travel business, yet confusion around roles and responsibilities can limit their impact. In this three-part series, Marie A. Smith, CTA, CTIE, drawing from experience on both the agency and supplier sides of the industry, explores how advisors can better understand, leverage, and […]
Susan Blume, CTC – Alumni Spotlight
What inspired you to pursue a career in travel and tourism? Was there a defining moment? My career started out as a part time job when I was 19 years old to make some extra money and help out a family friend who owned a travel agency that was growing very quickly. The more I […]
Understanding the Three Key Luxury Traveler Types
Luxury travel isn’t what it used to be—and it’s certainly no longer one-size-fits-all. Today, there is no single definition of luxury. For some travelers, it means a private villa with round-the-clock concierge service; for others, it’s sleeping under the stars in a remote eco-retreat or sharing an authentic meal in a local home. Luxury has […]
In Memoriam: The loss of Arthur C. Tauck Jr., CTC
It is with heavy hearts, The Travel Institute board and team honor the remarkable life and legacy of Arthur C. Tauck Jr., CTC, former president and chairman for Tauck. An industry visionary, he is credited with the global expansion and long-term success of the luxury travel company founded by his father. As a pioneer in the tour industry as […]
Start Planning Your Clients’ Christkindlmarkt Itinerary Now!
Exceptional destination knowledge is the foundation of your business—and we’re committed to providing the best. And, while the holiday season is well behind us, it’s the perfect time to start planning your clients’ unforgettable journey to Europe’s enchanting Christmas markets later this year! To expand your knowledge and stay ahead of the curve on everything […]
The Travel Institute Board Appoints Industry Veteran Scott Moore, CTC
Appointment reflects Board’s Continued Commitment to ‘Lead by Example’ The Travel Institute, the global leader in travel industry education and certification, announces the appointment of Scott Moore, CTC, director of Key Accounts & Partnerships at Celestyal, to its Board of Directors, effective immediately. “Scott’s extensive background in sales leadership and deep-rooted passion for education make him […]
Pricing Air Services Without the Awkwardness
Norman Wray, CTA – Alumni Spotlight
What inspired you to pursue a career in travel and tourism? Was there a defining moment? I love travelling and exploring new places. I also love to help others. With that combination, it was an easy choice for me; so after early retirement from my job, I went full-time. Can you share a moment in […]
How to Win—and Wow—Group Travel Clients
Group travel can be one of the most rewarding—and profitable—segments of your business when approached with intention, expertise, and ongoing education. Selling groups isn’t about using a one-size-fits-all pitch; it’s about understanding people, products, timing, and value. That level of confidence comes from learning the fundamentals and staying current, which is why education plays such […]